Life is changing at a relentlessly fast pace. And while many pundits long for the day when everyone read more and watched television less, they fail to understand that through email blasts and other social media sites luminaries such as Guy Kawasaki and Seth Godin are streaming nearly non-stop content focused, in large part, on keeping their RSS feed audiences up-to-date with the nuances of the changing face of technology and the world in general.

Between hundreds of emails each day and the constant stream, and mosquito-like annoyance, of instant messages demanding their attention, people are actually reading more now than ever. But rather than reading for pleasure, reading has become a manic attempt to stay current with changing elements of their profession and the world in general. Reading is work.

Steve Moore, in his book While You Were Micro Sleeping, deftly shows us this rapid, constant change is ubiquitous and crosses into all professions and personal lives. You keep up or you face becoming irrelevant. That is certainly true in the book printing, publishing and distribution industry.

As Steve indicates in his writing, much of what we knew about getting a book published has changed already.  A new model has been needed for some time which would present content in a more user oriented fashion, and get the content to people where they are and when they need it. As you will recount, Steve called it Gutenberg on steroids – and he is right. And that solution exists right now.

Snowfall Press has developed an innovative printing process that allows content of all kinds, from publishers, mission organizations, or even individual authors to be developed into a book, even for small groups of readers and make it available worldwide…at very low cost per book. In fact, Snowfall is so economical, anyone can print just one book if they want – it is that cost-effective.

As Snowfall grows, publishers and authors will be able to utilize the growing network of print nodes around the world to print books only where they are needed and when they are needed, keeping distribution and storage costs to a minimum. Imagine needing 100 books printed but knowing when they were completed 25 would need to go to the UK, 25 would be heading to Colombia, and the rest would be shipped in the United States. With Snowfall’s distributive print solution, the books going to the UK and Colombia would be automatically printed simultaneously in those countries – saving shipping, importation taxes and the capriciousness of customs officials in some countries.

But even today, using the Snowfall Solution, which includes no set-up charges or minimum run commitments, publishers can bring new authors on-board with confidence - knowing they can be profitable even when running small initial book runs to test market the author’s viability. Authors too can take full advantage of Snowfall’s technology. Whether an aspiring author or one who has been publishing for years, there are no set up fees and no minimum book runs –saving lots of upfront fees.

Plus, as Steve noted, the new paradigm is those books would not even be printed until paid for and then shipped directly to the end-user reader - ensuring the publisher or author does not have to warehouse books. In fact, because the books are not even printed until they are sold, the classic print burdens of unsold books or returns are done away with as well.

A good example of using this solution is from Brent Lindquist, president of Link Care Center in Fresno, California. Because it is so economical to print books in small print runs, Brent wrote a book in under two weeks and incorporated his handouts along with a full color laminated cover, and used that for a small conference where he was speaker for less than the cost to go to a commercial photocopy service.
And that has been the experience of many people in ministry – compare the costs of printing a workbook at your local copy/air delivery service company to Snowfall’s prices and you see how a quality book printed by Snowfall is cheaper than a copied and corner-stapled version.

It may be a frenetic pace, but there is hope
The speed of light is 186,000 miles per second – traveling that fast will take you nearly six trillion miles in a year. Yet, even if we could travel that fast, we would still need to be vigilant in keeping current with all the social, geographical, and political changes taking place. So in a world where it seems hopelessly difficult to stay current with all the changes taking place, Snowfall Press is working hard to enable writers, publishers, mission groups to load their work onto its servers from anywhere in the world, print a book (or many books) inexpensively and get it to market immediately – easily using one of the most sophisticated on-demand book printing solutions in the world.

Snowfall’s mission is to drive faster time-to-market, lower operational costs and increase profits for publishers, authors and mission groups. It’s not only our mission…it is what we do every day.

For more information on Snowfall Press, please write to: info@snowfallpress.com